The Exclusives Campaign · 2025–2026

Six ads.Five videos.Eight emails.One real number.

31,631,119
Vehicles are still waiting.

Vehicles in operation across 82 exclusive SKUs and 163 nameplates that no other supplier manufactures new. For a year we tried every costume we could think of to tell you about them. This page is all of it, in one place, with the costumes off.

Replay the whole campaign

We tried everything.

Five films, four completely different ideas about how to get your attention, one unchanged message underneath all of them. Watch them in any order. They are funnier in sequence and more damning all at once.

“First, we tried some trendy language. Next, we created a doomsday scenario. Then, we made it your mission. Today, no dramatic energy left. Just two parts, and one email that fixes all of it.” — The Plews & Edelmann Parts Rescue Foundation, June 2026
Now playing The Sales Pitch Dollar Shave Club parody · Campaign opener Watch on YouTube →

The one that started it. A Dollar Shave Club style walk-and-talk through the warehouse, delivered entirely in the language of the moment, on the theory that the coverage gap explained confidently enough would end the conversation. Three months later we were still emailing.

Every installment

A year of costumes.

Eight emails, six banner ads, five films. Every one of them was about the same thing: parts your customers search for, that nobody else manufactures new, that you can add to your inventory with a single email.

Jul 2025Installment 01

Are You For Real Right Now?

Trendy language

“Three months of emails and you’re still out here acting like we’re not literally handing you money? The audacity is astronomical. Touch grass, bestie.”

Parts: 58200 cooler (Sequoia / Tundra) · 2507 rack & pinion (Lucerne / DTS)

Aug 2025Installment 02

Your inventory gaps are DOOMING your sales

Doomsday scenario

“We’re talking full corporate collapse, abandoning civilization, moving to remote islands level of DOOM! …or you could just add our exclusive SKUs to your inventory. But where’s the drama in that?”

Parts: 2132 rack & pinion (Honda Accord) · 58033 cooler (Explorer / Ranger / Mountaineer)

Sep 2025Installment 03

URGENT: your inventory crisis requires immediate intervention

Emergency broadcast

“DEFCON 1: INVENTORY MELTDOWN IN PROGRESS. We’ve dispatched our emergency response team (they make exclusive parts). Response time: one email.”

Parts: 2062 rack & pinion (Explorer / Mountaineer 4.6L) · 58053 cooler (Silverado / Sierra HD)

Oct 2025Installment 04

Last call before total inventory doom

The point of no return

“They’ve moved past disappointment into acceptance that you just… don’t care about their money. They’re building shrines to the parts they can’t find. They’re writing folk songs about empty search results.”

Parts: 2116 rack & pinion (Accord 3.0L) · 58202 cooler (Pilot / MDX / ZDX)

Jan 2026Installment 05

The Coverage Gap Protocol

Classified

“Your customers aren’t just searching anymore. They’re leaving. They’re finding alternatives. They’re questioning why you exist if you can’t deliver what they need.”

Parts: 2071 rack & pinion (Mustang 4.0L V6) · 58032 cooler (Dodge Ram)

Mar 2026Installment 06

Mission: Impossible Inventory

Your mission

“This is your second briefing. The mission has not changed because you have not completed it. One email. That is the entire mission parameter.”

Parts: 57108 rack & pinion (Avenger / Sebring / 200 / Cirrus) · 57181 rack & pinion (Prius)

Jun 2026Installment 07

The Ones Being Left Behind

The rescue appeal

“Every day, there are parts that no one comes for. This is Ava. This is Duke. One email. That is the whole rescue. Not the hard part. The entire thing.”

Parts: 57108 “Ava” rack & pinion · 58030 “Duke” cooler (2004–2005 F-150 / F-250 / F-350)

Jul 2026Installment 08

They’re Still Waiting By the Door

The second appeal

“We said last time was the last time. Look where we are. We are not too proud to email you twice. We are, however, out of new fonts for the word ‘please.’”

Parts: 57161 “Rosie” rack & pinion (Chevrolet Sonic) · 58036 “Gus” cooler (Dodge Charger)

The point of all of it

Eighty-two parts. Zero competitors.

Not just the ones the ads featured. This is the entire exclusive line: every SKU Plews & Edelmann manufactures new to OE quality standards that no other supplier offers new. Filter it by type, or search your own gap by part number or vehicle. Add them to your system and every one of these searches stops returning zero results.

Exclusive Plews & Edelmann power steering SKUs featured in the 2025–2026 Exclusives campaign
Part No. Type Fits VIO
58200★ Cooler Toyota Tundra (2007–2021) · Toyota Sequoia (2008–2022) 1,663,632
58202★ Cooler Acura ZDX (2010–2013) · Acura MDX (2007–2013) · Honda Pilot (2006–2015) 1,161,583
58032★ Cooler Dodge Ram 1500 (1998–2001) · Dodge Ram 3500 (1998–2002) · Dodge Ram 2500 (1998–2002) 705,213
58053★ Cooler Chevrolet Avalanche 2500 (2002–2006) · Chevrolet Silverado 2500 HD Classic (2007) · Chevrolet Silverado 3500 Classic (2007) · Chevrolet Silverado 3500 (2001–2006) · Chevrolet Suburban 2500 (2001–2006) · Chevrolet Silverado 2500 HD (2001–2007) · Chevrolet Silverado 3500 HD (2007) · GMC Sierra 3500 Classic (2007) · GMC Sierra 2500 HD (2001–2007) · GMC Sierra 3500 (2001–2006) · GMC Yukon XL 2500 (2002–2006) · GMC Sierra 3500 HD (2007) · GMC Sierra 2500 HD Classic (2007) 690,488
58030Duke★ Cooler Ford F-250 (2004–2005) · Ford F-150 (2004–2005) · Ford F-350 (2004–2005) 647,580
58036Gus★ Cooler Dodge Charger (2013–2020) 578,404
58022 Cooler Nissan Armada (2005–2015) · Nissan TITAN (2004–2015) · INFINITI QX56 (2004–2010) 549,028
58043 Cooler Ford Flex (2010–2019) · Lincoln MKS (2010–2016) · Lincoln MKT (2010–2019) · Ford Taurus (2010–2012) 451,696
58025 Cooler Dodge Dakota (2000–2004) · Dodge Durango (2000–2004) 429,620
58041 Cooler INFINITI G37 (2008–2013) · INFINITI G25 (2011–2012) · INFINITI G35 (2007–2008) · INFINITI Q60 (2015) · INFINITI Q40 (2015) 355,547
58027 Cooler Mercury Sable (1996–2005) · Ford Taurus (1996–2005) 342,231
58023 Cooler Dodge Ram 2500 (1994–1997) · Dodge Ram 1500 (1994–1997) · Dodge Ram 4000 (1995–1997) · Dodge Ram 3500 (1994–1997) 320,278
58054 Cooler Ford F-Super Duty 250 · 350 · 450 · 550 (2008–2010) 6.4L Twin Turbo Diesel 274,075
58037 Cooler Jeep Grand Cherokee (2006–2010) 257,246
58029 Cooler Chrysler PT Cruiser (2003–2010) 208,919
58042 Cooler Ford Freestyle (2005–2007) · Mercury Montego (2005–2007) · Ford Five Hundred (2005–2007) 164,827
58044 Cooler Honda Ridgeline (2006–2011) 161,149
58008 Cooler Cadillac DTS (2006–2011) 125,038
58024 Cooler Jeep Grand Cherokee (1999–2000) 107,024
58013 Cooler Hummer H3 (2006–2010) · Hummer H3T (2009–2010) 103,451
58026 Cooler Ford Explorer (2000–2001) 64,583
58028 Cooler Chrysler Pacifica (2004) 12,417
6197PX Pump Ford Transit-150 2015–2022 · Ford Transit-250 2015–2022 · Ford Transit-350 2015–2022 · Ford Transit-350 HD 2015–2022 916,482
6075R Pump Buick LeSabre 2003–2005 · Park Avenue 2001–2005 · Pontiac Bonneville 2000–2005 348,275
6201R Pump Chevrolet Express 2500 (2018–2024) · GMC Savana 3500 (2018–2024) · Chevrolet Express 3500 (2018–2024) · GMC Savana 2500 (2018–2024) 324,826
6185R Pump Buick Lucerne 2006–2008 139,255
6134R Pump Chevrolet Camaro 1982–1992 · Pontiac Firebird 1982–1992 102,794
57512R Pump Buick Riviera 1992–1993 · Buick Regal 1992–1995 · Pontiac Trans Sport 1992–1995 · Chevrolet Lumina APV 1992–1995 · Chevrolet Lumina Van 1995 · Pontiac Bonneville 1994 · Buick LeSabre 1994–1995 · Oldsmobile Silhouette 1992–1995 · Oldsmobile Toronado 1992 · Oldsmobile 88 1994 · Oldsmobile 98 1994 27,969
57184 Rack & Pinion Chevrolet Equinox (2010–2017) · GMC Terrain (2010–2017) 1,813,481
57108Ava★ Rack & Pinion Dodge Avenger (2008–2014) · Chrysler Sebring (2007–2010) · Chrysler 200 (2011–2014) · Chrysler Cirrus (2007–2010) 860,321
2147 Rack & Pinion Toyota Corolla 2003–2008 853,523
57181★ Rack & Pinion Toyota Prius (2016–2022) · Toyota Prius Prime (2017–2022) 777,345
57156 Rack & Pinion Ford Transit - 150 · 250 · 350 2015–2019 597,794
2132★ Rack & Pinion Honda Accord 2003–2005 553,771
2013 Rack & Pinion Chrysler 300 2007 · Dodge Challenger 2009 · Charger 2006–2008 · Magnum 2006 · Magnum 2008 549,625
2096 Rack & Pinion Chrysler 200 2012–2014 · Sebring 2009–2010 · Dodge Avenger 2009–2010 · Avenger 2012–2014 508,609
2116★ Rack & Pinion Honda Accord 2006–2007 465,813
2012 Rack & Pinion Chrysler Town & Country 2005–2007 · Dodge Caravan 2005–2007 · Grand Caravan 2005–2007 433,504
2095 Rack & Pinion Chrysler Town & Country 2008–2010 · Dodge Grand Caravan 2008–2010 427,701
57161Rosie★ Rack & Pinion Chevrolet Sonic (2012–2020) 426,220
2071★ Rack & Pinion Ford Mustang 4.0L V6 245ci 2005–2010 417,663
57110 Rack & Pinion GMC Canyon (2006–2012) · Isuzu i-290 (2007–2008) · Isuzu i-280 (2006) · Chevrolet Colorado (2006–2012) · Isuzu i-370 (2007–2008) 408,979
2062★ Rack & Pinion Ford Explorer 2002–2005 · Mercury Mountaineer 4.6L 2002–2005 367,128
2066 Rack & Pinion Ford Explorer 2002–2005 · Mercury Mountaineer 2002–2005 367,128
57203 Rack & Pinion Volkswagen Jetta (2011–2015) 365,151
2004 Rack & Pinion Ford Sable 2000–2001 · Taurus 2000–2007 · Mercury Sable 2000–2005 352,989
2113 Rack & Pinion Acura EL 2003–2005 · Honda Civic 2003–2005 351,917
2507★ Rack & Pinion Buick Lucerne 4.6L 2006–2011 · Cadillac DTS 2006–2011 350,084
2030 Rack & Pinion Chevrolet Prizm 1998–2002 · Toyota Corolla 1993–2002 348,834
2501 Rack & Pinion Buick Allure 2005–2008 · LaCrosse 3.6L · Buick Regal 1997–2002 · Oldsmobile Intrigue 1998–2002 · Pontiac Grand Prix 2004–2008 329,154
57217 Rack & Pinion Kia Sportage (2020–2022) · Hyundai Tucson (2019–2021) 322,472
57218 Rack & Pinion Kia Sportage (2020–2022) · Hyundai Tucson (2019–2021) 322,472
2129 Rack & Pinion Chevrolet Impala 2012–2013 317,910
2068 Rack & Pinion Ford Escape 2004–2007 · Mazda Tribute 2005–2006 · Mercury Mariner 2005–2007 316,955
2142 Rack & Pinion Chevrolet Captiva Sport 2012–2015 · Equinox 2008–2009 · Pontiac Torrent 2008–2009 · Saturn Vue 2008–2010 · Suzuki XL-7 2007–2009 267,561
2085 Rack & Pinion Buick LeSabre 2001–2005 · Park Avenue 2001–2005 267,345
2600 Rack & Pinion Ford Escape 2008–2009 · Mercury Mariner 2008–2009 · Mazda Tribute 2008–2009 266,320
2061 Rack & Pinion Ford Focus 2000–2008 264,765
2504 Rack & Pinion Buick Lucerne 4.6L 2006–2008 · Cadillac DTS 2006–2011 264,293
2072 Rack & Pinion Ford Expedition 2003–2006 257,154
57204 Rack & Pinion Volkswagen Passat (2012–2014) · Volkswagen Beetle (2013–2014) 250,705
57196 Rack & Pinion Subaru Impreza (2002–2007) · Subaru Forester (2003–2004) 226,436
2140 Rack & Pinion INFINITI G35 2003–2007 · Nissan 350Z 2003–2005 209,719
2172 Rack & Pinion Chevrolet City Express (2015–2018) · Nissan NV200 (2013–2021) 199,222
2110 Rack & Pinion Acura EL 2001–2002 · Honda Civic 2001–2002 196,125
2079 Rack & Pinion Chrysler 300 2005–2006 · Dodge Magnum 2005–2006 194,308
57200 Rack & Pinion Scion tC (2005–2010) 176,996
2150 Rack & Pinion Chrysler PT Cruiser 2003–2008 · PT Cruiser 2010 174,617
2070 Rack & Pinion Ford Five Hundred 2005–2007 · Ford Freestyle 2005–2007 · Mercury Montego 2005–2007 164,827
2163 Rack & Pinion Nissan Titan 2017–2022 156,626
2076 Rack & Pinion Chrysler Grand Voyager 2000 · Town & Country 1999–2000 · Voyager 2000 · Dodge Caravan 1999–2000 · Grand Caravan 1999–2000 · Plymouth Grand Voyager 1999–2000 · Voyager 1999–2000 131,361
2083 Rack & Pinion Jeep Liberty 2006–2007 127,263
2503 Rack & Pinion Cadillac DeVille 2001–2005 · Cadillac Seville 2001–2004 · Oldsmobile Aurora 2001–2003 121,043
57102 Rack & Pinion Ford Expedition 2007–2008 · Lincoln Navigator 2007–2008 116,706
2069 Rack & Pinion Dodge Durango 2004–2006 105,267
2078 Rack & Pinion Chrysler Pacifica 2004–2008 73,525
57104 Rack & Pinion Cadillac CTS 2003–2007 58,540
3014 Steering Gear Ford Expedition 2001–2002 · F-150 1997–2003 · F-150 Heritage 2004 · F-250 1997–1999 · F-250 HD 1997 2,003,693
3042 Steering Gear Ford F-350 Super Duty (2011–2016 · 2018–2019) · Ford F-250 Super Duty (2015–2016 · 2018–2019) 350,484
3019 Steering Gear Ford E-150 2005–2007 · E-150 Club Wagon 2005 · E-250 2004–2007 · E-350 Super Duty 2004–2007 · E-450 Super Duty 2004–2007 343,935
3034 Steering Gear GM; Express/Savana 1500/2500; W/7300 GVWR 2002–2096 113,110
3043 Steering Gear RAM 2500 · 3500 (2020–2022) w/ lane assist 109,000
Total vehicles in operation 31,631,119

★ marks the parts that appeared in a campaign installment. VIO and fitment come from the current exclusives list (14 August 2026), the same source the campaigns drew on, so the figures here and in the films agree to within the rounding each ad applied. Fitment shown is the primary coverage, not the complete application list — check plews.mycarparts.com for full application data.

One email.

That is the whole thing. Not the hard part — the entire thing. Send it and 31,631,119 vehicle applications go from “zero results” to “in stock.”

orders@plews.com
Plews & Edelmann® The Total Solution® in Power Steering